My Web 2.0 mantra: ease of use, ease of use June 17, 2008

So, I followed Chris Brogan’s advice  on personal branding tactics and set myself up a profile on Technorati to build my ego searches for my blogs. 

Maybe I should not have picked the day I’m scheduled to deploy a new portal to embark on any new social media activities, but I was intrigued by Chris’s list and wanted to start working my way down.  And besides, as anyone knows, the final piddling tasks related to portal deployment always have to do with fixing mundane content management issues (in my case, realphabetizing an entire directory of practitioner biographies) so I needed something else to distract me momentarily besides gripe about my day on Twitter.

I have to say setting up my profile on Technorati has been an absolutely frustrating experience.  I had to verify my email address three times before it would recognize me as a user, and for some reason I cannot fathom, their application has yet to validating my authority for this blog!  Oddly enough, it had no problem validating my Dragonfly Reiki site, even though both of them are on WordPress.  I don’t know if that’s an issue with Technorati or WordPress, but it concerns me. 

I’m a busy woman.  The key to social media for me has to be speed and ease of use.  I should be walked through set-up of my profile first thing.  If I have to go back and hunt around to find my profile to edit it, that’s a bad sign.  If the site doesn’t even recognize me after I’ve validated my identity three time using the code they’ve given me to do so, that’s another bad sign.  I’m more patient than most people but in order for me to sing the gospel about social media to friends, colleagues and the practitioners at my job who use the portals I manage, it has to be quick, easy and seamless. 

Now, back to alphabetizing.